Social media became an unavoidable part of day today life of a common man and business. Social media websites like Facbook, Twitter, Youtube, Linkedin etc have already achieved significance among its millions of users. Influence of these websites has increased up to the levels of vastly used news media networks, TV channels and other classical advertising forms. Most of high profiles companies have been utilizing its possibilities in promoting their products and services. The usage and interactions in social media websites like Facebook has became the part of day today online activities of all fellow beings.
While analyzing influence and details on most used websites, social media platforms comes just after search engines, email providers and Wikipedia. But in analysis results of website spending time and interactions, social media networks keeps the monopoly.
Integrating social media promotion with your overall online presence is vital to ensure that your business receives maximum visibility at minimum price.Social Media Optimization (SMO or Social SEO) is the method of social media activity with the intent of attracting unique visitors to website content. SMO is one of the most effective methods of website optimization.
Social Media Promotion is not limited to marketing and brand building. Increasingly smart businesses are integrating social media participation as part of their knowledge management strategy (ie. product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more). Additionally, Social Media Optimization is often at times implemented to foster a community of the associated site, allowing for a healthy business to consumer relationship.
Some of the key advantages of Social Media Promotion are:
Better brand awareness among target user groupGSFUTURA IT SOLUTIONS PROCESS FOR SOCIAL MEDIA PROMOTION SERVICE:
Objective Analysis
– The first step prior to commencing a Social Media Promotion campaign is Objective Analysis. In this step we will work with you shoulder to shoulder to understand your business, your social media requirements,objectives and your prospective customers.Research and Planning
– This involve extensive research to find all possible Social media promotion channels that are relevant to your business, your competition’s social media strategy and identify various online communities in your target markets.This is followed by a planning phase where strategies are developed to promote your business through various Social medias. Execution We make time bound action plans based on the strategies developed and execute the plan in this phase.Tracking & Reporting
– This is the final phase of our methodology which aims to track the effectiveness of a Social media promotion campaign using various tools by measuring important data.We develop the measurements into a report which calculates the Return on Investment of the campaign.